The Journey of Mahendra Brothers
Mahendra Brothers, established in 1960, traces its roots back to 1940, when Sri Bagmalbhai Parikh founded the Parikh family’s natural diamond business with sheer passion, courage, and determination. A true pioneer, he became known as one of the architects of the diamond industry.
Today, with the fourth generation actively involved, Mahendra Brothers is a professionally run and managed family enterprise, guided by the same values established by its founders. The company is globally recognized for its ethical business practices, transparency, trustworthiness, and long-term relationships. It embodies a spirit of entrepreneurship, youthful dynamism, and innovation, strengthened by decades of experience and wisdom.
Mahendra Brothers, a De Beers Sightholder since 1969, sources rough diamonds directly from the world’s leading mining companies. Strong procurement partnerships ensure a steady supply of rough diamonds, resulting in a consistent, wide range of polished natural diamond qualities in different sizes.
We serve our customers worldwide, including jewellery manufacturers, private-label brands, luxury brands, and retailers—from single-store owners to large chains. No order or customer is too small or too large. Supported by a highly trained sales team and cutting-edge technology, Mahendra Brothers delivers speed, precision, and customized service to every client.
Our Vision
Core Values
Our Mentors
Jitendra C. Parikh (Jitu Kaka) is one of the founders. With his trademark twinkling eyes and amiable smile, Jitu Kaka is a quintessential traveler and nature lover who always looks out for exotic plants to add to his garden back home.
Hiten B. Parikh (Hitu Kaka), about ten years younger than Jitu Kaka, energizes everyone with his youthful energy and infectious laughter. A keen sports enthusiast, he is passionate about snooker which he continues to follow and play.
Two leaders, both second generation entrepreneurs, one mission from the beginning. That of building Mahendra Brothers from a fledgling diamond manufacturing company to a Global institution to reckon with. By continuously investing back in building capacities, skilled and trained teams, latest manufacturing technologies, downward vertical integration, global sales network, and strong and long-lasting relationships with everyone in natural diamond value chain . They continue to mentor and inspire the management team at Mahendra Brothers.
Leadership
Mahendra Brothers is led today by the 3rd and 4th generation and is supported by professional teams at various vertical levels. The team has the advantage of leaning on the wisdom of the 2nd generation for any guidance.
Mr. Milan K. Parikh
Management
Milan Kavin Parikh, a third-generation entrepreneur, joined Mahendra Brothers in the early 1980s and currently oversees the purchase and sales of polished natural diamonds, as well as HR and administration. With a keen eye for detail, he has established robust processes and systems at every stage of natural diamond manufacturing and sales, ensuring that clients consistently receive some of the finest diamonds they order.
He brings the same discipline, insight, and commitment to excellence to his role at the Bharat Diamond Bourse, contributing significantly to the broader Indian diamond industry.
Milan closely follows emerging technologies in the automobile industry and diamond manufacturing. He pursues multiple hobbies, has a refined appreciation for gourmet cuisine from around the world, and, above all, is a passionate animal lover.
Mr. Shaunak J. Parikh
Management
Shaunak Jitendra Parikh, a third-generation entrepreneur associated with the Group since the late 1980s, has led the Strategy and Finance division at Mahendra Brothers since 2008. In 1995, he played a pivotal role in establishing a state-of-the-art diamond jewellery manufacturing facility at SEEPZ, Mumbai, and subsequently led the company’s jewellery division for over 13 years.
Affectionately known as “Nanu,” Shaunak is known for his calm, creative, and thoughtful leadership style. A firm believer in principled entrepreneurship, he also serves as Vice Chairperson of the Gem and Jewellery Export Promotion Council (GJEPC), where he helps steer key industry-wide initiatives and represents India on global platforms.
Shaunak enjoys travelling, exploring new destinations, and at times trying his hand at scuba diving.
Mr. Rishi H. Parikh
Management
Rishi Hiten Parikh is a third-generation entrepreneur who joined Mahendra Brothers in 2009. Rishi holds a degree in Business Administration from the University of Illinois at Urbana-Champaign. Additionally, he completed his diamond grading course from the Gemological Institute of America in New York.
Currently leading sales of natural diamonds, he brings a strong focus on delivering integrated product–service solutions and innovative sales ideas that drive business growth.
Rishi is an avid sports enthusiast who regularly plays football and padel. He is also an active member of the Young Presidents Organization (YPO).
Mr. Aalap M. Parikh
Management
Aalap Milan Parikh is a fourth-generation entrepreneur who joined Mahendra Brothers in 2010. Carrying forward the heritage of excellence, Aalap combines tradition with innovation to strengthen the company’s global presence in the diamond industry.
With a Bachelor of Science in Finance and Management from New York University, Aalap brings in a sharp analytical mindset and solution-oriented approach to business strategy, operations, and growth. His leadership reflects a balance of financial acumen and creative problem-solving, ensuring Mahendra Brothers continues to thrive in an evolving marketplace.
Aalap is deeply passionate about art and architecture, appreciating design and craftsmanship in all forms. He is also an avid sports enthusiast, with a love for football and racket sports—particularly padel, where his competitive spirit and teamwork shine.
Infrastructure
Fully Integrated World Class Manufacturing FacilitiesNatural Diamonds
Through continuous investment in infrastructure, systems, cutting-edge technology, and people, Mahendra Brothers has built three state-of-the-art, fully integrated natural diamond manufacturing facilities in Navsari, Gujarat, India. Backed by a formidable workforce of over 5,500 well-trained professionals, the company offers an extensive range of natural diamonds that is supported by a global sales network, making it a true one-stop destination for natural diamonds.
To ensure seamless operations and capture even the finest details, all processes are fully digitized. Every system, from clock-in to checkout, is integrated and synchronized with central servers, ensuring efficiency, accuracy, and transparency.
Diamond Jewellery
As part of its forward integration strategy, Mahendra Brothers established Uni-Design in 1995 to provide seamless diamond jewellery solutions to its clients. Since then, Uni-Design has developed four diamond jewellery manufacturing facilities—two serving the Indian domestic market and the other two serving international markets.
With a team of over 2,500 professionals, including highly skilled artisans, Uni-Design remains closely aligned with evolving market trends and consistently delivers world-class finished jewellery. An unwavering focus on customer needs, innovative product design, unmatched craftsmanship and quality, reliable delivery timelines, and a global clientele are the hallmarks that have enabled Uni-Design to carve a distinct niche in the industry.
RJC Compliance Policy
We, as a member of Responsible Jewellery Council (RJC) along with the entities covered in the membership scope, are committed to complying with the code of practices of RJC.
Mahendra Brothers Exports Private Ltd. and group companies have adopted RJC policies and procedures that document its commitment to responsible business practices of RJC COP’s including policies on sourcing and human rights. All policies and corresponding due diligence are available on request. E-mail request for the policy document/due diligence can be sent to jignesh@mahendrabrothers.com
Any grievances related to sourcing policies of the group are received and resolved by the top management and can be addressed to jignesh@mahendrabrothers.com
- Adhere to ethical business practices.
- Uphold fundamental human rights, treat workers with respect, encourage diverse workforce and provide a safe working environment.
- Promote efficient use of resources and energy.
- Comply with the applicable laws.
- Manage business risks including contractors, suppliers and partners.
Why Choose MB
A Sightholder of De Beers since 1969, Mahendra Brothers buys its rough directly from the key mining companies of the world. Robust partnerships in procurement have ensured a steady supply of rough diamonds, culminating in a consistent quality of polished diamonds and jewellery. Value addition at every stage, from sourcing to retailing, enables us to customize every carat we manufacture according to a customer’s personal needs and deliver what is promised.
MB diamonds are backed by mine to market traceability with crafted every step of the way from rough to retail. Polish diamonds are traceable with mine of origin & country of origin.
