‘Sustainaire’ is a Mahendra Brothers initiative towards building a sustainable Planet and Product for people . It is our dedicated sustainability platform where every facet of Mahendra Brothers operations is aligned with the highest standards of environmental stewardship, social responsibility and good governance.
At Mahendra Brothers, we are committed to crafting more than exceptional diamonds—we are crafting a sustainable future. Our initiative ‘Sustainaire’ brings together our ESG, CSR and Social-Finance programs in an integrated approach to responsible growth, innovation, and positive impact.
Our approach is straightforward: operate ethically, use our resources wisely, and create value that lasts. Through Sustainaire, we focus on practical initiatives that strengthen our value chain and support the communities and partners who are part of our journey.
We hold ourselves accountable for the choices we make. We listen to our stakeholders, we measure our progress, and we keep improving. For us, Sustainaire (sustainability) is not a project – it is a commitment we carry forward, every day.
At Mahendra Brothers, we are committed to crafting more than exceptional diamonds—we are crafting a sustainable future. Our initiative ‘Sustainaire’ brings together our ESG, CSR and Social-Finance programs in an integrated approach to responsible growth, innovation, and positive impact.
Our Three Pillars
Mahendra Brothers environmental efforts extend across energy, water, waste, packaging and logistics.
- We monitor electricity and fuel consumption per polished carat, aligning to global best-practices.
- Packaging initiatives reduce plastic, increase reuse and integrate tamper-proof, traceable design.
- Material- and waste-circularity is built into our processes: from recycled metals and diamonds to returnable jewellery cases.
- We enforce supplier ESG standards, optimise shipping logistics and invest in renewable energy systems
- Tracking is transparent, rigorous and measured monthly across all functions.
At Mahendra Brothers, giving back is not just a commitment—it’s a core component of our business philosophy:
- Parikh Foundation supports education, health and livelihood for communities connected to diamond manufacturing hubs and other parts of India.
- We champion employee-led volunteering programmes: mentoring youth, supporting women entrepreneurs, organising health camps and donation drives.
Sustainaire emphasises forward-looking ventures
- Investment in green manufacturing technologies, low-carbon supply chains and circular business models.
- Deploying new for-profit ventures that scale sustainability—be it recycled gemstones, eco-friendly packaging solutions or community-run solar programmes.
- Strong governance, social equity and measurable KPIs are embedded from day one.
- MB’s social finance window invests in for-profit ventures that deliver measurable community and environmental impact, enabling sustainable entrepreneurship.
ESG Excellence
Mahendra Brothers environmental efforts extend across energy, water, waste, packaging and logistics.
- We monitor electricity and fuel consumption per polished carat, aligning to global best practices.
- Packaging initiatives reduce plastic, increase reuse and integrate tamper-proof, traceable design.
- Material- and waste-circularity is built into our processes: from recycled metals and diamonds to returnable jewellery cases.
- We enforce supplier ESG standards, optimize shipping logistics and invest in renewable energy systems
- Tracking is transparent, rigorous and measured monthly across all functions.
CSR through the Parikh Foundation & Social Finance
At Mahendra Brothers, giving back is not just a commitment—it’s a core component of our business philosophy:
- Parikh Foundation supports education, health and livelihood for communities connected to not only diamond manufacturing hubs but also other parts of India.
- We champion employee-led volunteering programs: mentoring youth, supporting women entrepreneurs, organizing health camps and donation drives.
Innovation for Impact
Sustainaire emphasizes forward-looking ventures
- Investment in green manufacturing technologies, low-carbon supply chains and circular business models.
- Deploying new for-profit ventures that scale sustainability—be it recycled gemstones, eco-friendly packaging solutions or community-run solar programs.
- Strong governance, social equity and measurable KPIs are embedded from day one.
- Mahendra Brothers social finance window invests in for-profit ventures that deliver measurable community and environmental impact, enabling sustainable entrepreneurship.
Meet the Team
Led by a cross-functional team of experts from procurement, production, finance, human resources and community outreach, Sustainaire drives Mahendra Brothers sustainability journey from the ground up.
| Vertical-Head Name | Verticals |
|---|---|
| Himanshu Saraiya | Water |
| Ankit Shah | Fuel |
| Ankita Vashi | Electricity |
| Bhavya Shah | Wastage |
| Mukesh Kapse | Shipments & Packaging |
| Pradeep Salunke | Scope 3 |
| Vikas Shah & Harsukh Pipaliya | Social |
| Bhavesh Mehta | Circularity |
This cross-disciplinary structure ensures that sustainability is not siloed but integrated into everything we do.
Why It Matters
In a world where the journey from mine to market must be transparent, responsible and regenerative,
MB is taking bold steps:
- In a world where the journey from mine to market must be transparent, responsible and regenerative, Mahendra Brothers is taking bold steps:
- Every carat we polish, every jewellery piece we design is informed by data-driven sustainability.
- We believe that business success and social success go hand in hand.
Our Commitment to You
When you partner with Mahendra Brothers, you’re choosing a company that tracks performance in real-time:
- Quarterly metrics for energy, water, waste, packaging and community investment.
- Full alignment with global frameworks (ESG standards, SDGs, circular economy principles).
- Transparent reporting, continual improvement and stakeholder accountability.
Join us in making Sustainaire more than a programme—it’s a promise.
Get Involved
If you are a talent looking to join our sustainability mission, a partner wanting to collaborate, or a customer wanting traceable, responsible diamonds
Connect with us at: